Maharishi University of Management is at an historic crossroads, at the beginning of a period of significant growth and expansion. The University has recently been successful in broadening its marketing to attracting students from the general population of those who have not yet learned the Transcendental Meditation technique, but who are progressive minded and who appreciate the unique appeal of Consciousness-Based education.
Furthermore, in late spring of 2009, the University’s administration, working with a Trustee committee, completed a detailed financial analysis which verified that the University is incrementally profitable as enrollment grows. Due, in part, to the fact that the University’s overhead grows much slower than total revenues as enrollment increases.
Therefore, the trustees charged the University’s leadership with developing a 5-year strategic plan to lay out specific action steps to leverage the existing strengths for increased growth and expansion.
The strategic planning process was dynamic and engaging. Input came from the entire base of University constituents, including students, faculty, staff, administrators, Trustees, and donors.